Omnissa: EUC Powerhouse or Just forgotten VMware Tech?
The world of EUC is taking notice as ex-VMware (Broadcom) spinout is officially announced as what has become the worst kept secret, Omnissa. This new company aims to leverage VMware’s technologies while focusing on cutting-edge end user computing solutions. As Omnissa steps into the market, there is anticipation about its potential due to it’s takeover and investment from KKR. However, there are also reservations based on VMware's past efforts, particularly in the End-User Computing (EUC) sector.
VMware’s Legacy in EUC
VMware has been a key player in the EUC space, with strong leadership from experts like Shawn Bass, and legend’s like Brian Madden. They helped VMware develop solutions Workspace ONE and Horizon. Yet despite some great innovations, VMware struggled to disrupt Microsoft's dominance in the EUC market. Microsoft’s ecosystem, with tools like Intune, AVD, and W365, created significant competition that VMware couldn’t overcome.
Omnissa’s Strategy: Collaboration Over Competition
As Omnissa begins its journey, it must learn from VMware’s past. The key takeaway is that collaboration with Microsoft is the best path forward. Instead of trying to compete directly, Omnissa should aim to enhance Microsoft’s existing services.
The Strengths of Omnissa
Workspace ONE Intelligence for Digital Experience Monitoring: Workspace ONE Intelligence provides powerful analytics and automation capabilities, especially in Digital Experience Monitoring (DEM). This technology helps organizations monitor and optimize user experiences across devices, applications, and networks. Automation features streamline IT operations, reducing the workload on IT staff and improving overall efficiency. By integrating these capabilities with Microsoft’s ecosystem, Omnissa can offer superior insights and operational efficiencies.
Extended Features of Horizon: Horizon’s virtual desktop infrastructure (VDI) and app virtualization are well-regarded. By partnering with Microsoft, Omnissa can integrate with Azure Virtual Desktop, enhancing the scalability and flexibility of VDI solutions. This collaboration can enable organizations to leverage advanced features of both platforms.
Strategic Bundling and Pricing: The Key to Success
While Omnissa’s technological potential is clear, success will depend on strategic bundling and pricing:
Competitive Pricing: Omnissa must offer solutions that provide good value for money. Organizations need to see a clear return on investment through efficiency gains, cost savings, and improved security.
Flexible Bundles: Offering bundles that cater to different organisational needs is crucial. Some enterprises might need advanced analytics, while others may require comprehensive endpoint management and VDI solutions. Tailored bundles can address these varying needs more effectively.
Incentives for Microsoft Customers: Providing special incentives or discounts for existing Microsoft customers can accelerate adoption. This could include discounted rates for Azure users or migration tools for those transitioning from other EUC solutions.
Avoiding Citrix’s Mistakes
Omnissa must avoid the mistake Citrix made by assuming it was still the dominant force with a superior product. This complacency can be harmful in a rapidly changing market. Omnissa should stay agile, continuously innovate, and respond to market demands.
Crucial Cloud Partnerships
Omnissa’s partnerships with cloud platforms, especially AWS, will be crucial. These partnerships can enhance Omnissa’s offerings by leveraging the scalability, reliability, and global reach of leading cloud providers. By integrating with AWS, Omnissa can provide multi-cloud solutions that offer flexibility and resilience.
Conclusion
Omnissa has the opportunity to make a significant impact in the EUC market. By learning from VMware’s past and avoiding the pitfalls that affected Citrix, Omnissa can strategically collaborate with Microsoft and cloud providers like AWS. Offering enhanced, integrated solutions, along with strategic pricing and bundling, can position Omnissa as a leader. With the right approach, Omnissa can thrive, driving innovation and efficiency in the enterprise computing space.